Bashel Lewis is a “Zillennial” from Atlanta, Georgia, and the first Greenhouse Scholar from his state. He earned a B.A. in Organizational Studies from Pitzer College, California, and builds his career at the intersection of culture and marketing. At Nielsen, he leads social strategy across 1.5 million followers, connecting brands to culture through storytelling, data, and authenticity.
Creatively, Bashel launched his blog, COPE FASHION, with Greenhouse support, building a global community of young professionals and pop culture enthusiasts. He also produces the web series Bashel The Zillennial, exploring Gen Z and Millennial perspectives. His work has been featured in Forbes, Adweek, Variety, and Issa Rae’s Hoorae Media.
Leadership Experience
- Founder/creator, COPE FASHION blog and global community
- Producer/creator, web series Bashel The Zillennial
- Mentor and community organizer, Raising Expectations and Atlanta community land trust
